Charli D’Amelio, the 19-year-old TikTok star and social media sensation, has taken a unique step in her career by transforming into an AI-generated character for Meta, the parent company of YouTube. In an exciting move, D’Amelio has lent her likeness to become a virtual avatar known as “Coco.”
On October 11, Meta announced the inclusion of several celebrities, including D’Amelio, who have agreed to give their image rights to be digitally recreated as AI characters. These virtual personas will be used in various contexts, including video games and online content creation.
In a recent beauty video posted on YouTube, the newly-minted Coco character showcased her excellent taste in makeup, promoting a popular indie cosmetics brand. This collaboration between D’Amelio’s virtual avatar and the makeup brand is expected to generate significant interest within the beauty community.
D’Amelio’s decision to embrace AI technology and partner with Meta represents a growing trend among social media influencers and celebrities. This innovative approach allows stars to extend their reach and engage with their audience in exciting, digital formats.
While this collaboration offers new opportunities for both D’Amelio and the makeup brand, it is important to note that Meta’s guidelines strictly adhere to YouTube’s policies. The content created featuring Coco will avoid any material that goes against YouTube’s guidelines, ensuring a safe and appropriate viewing experience for users.
As AI technology continues to advance, we can expect to see more celebrities and influencers embracing this trend, exploring new avenues for creativity and engagement with their fans. It will be exciting to see how D’Amelio’s virtual avatar, Coco, evolves and continues to captivate audiences in the digital landscape.